No hace muchas semanas que decidí empezar con esta historia, a medio camino entre los negocios de importación y el resbaladizo mundo del comercio electrónico. Uno, que se aburre cada quince días (como muchos saben) y le da por leer algo nuevo y ... en fín, una cosa lleva a la otra.
Sólo estamos empezando, pero durante estos meses he aprendido bastantes cosas. Algunas de ellas de manos de buenos amigos, anoto aquí las que más me han servido y que con mayor fuerza recuerdo ahora:
- Intenta razonar por qué eres especial. Si no lo eres busca cómo puedes serlo. Cuando creas que lo tienes, piensa cómo comunicarlo. De Luis Villa.
- Sal al mercado lo antes posible. No importa que tu idea de lo que quieres no esté terminada. Salir supone un compromiso que te ayudará a mejorar. De Javier Cañada.
- Cuida con mucho cariño la selección de productos que vas a vender. Cuida cómo los vas a enviar. Cuida cómo vas a tratar al cliente. No eres lo que dices, si no lo que haces. De Manuel Muñoz.
- La gente quiere cosas que no esperas. Evalúa como lo hacen otros y verás cosas que jamás creerías. De Ignacio Buenhombre.
- Trabaja duro en la parte tecnológica, pero no trabajes para la parte tecnológica. No deja de ser un soporte. Tu negocio en esto es vender, no programar. Minimiza el alcance para salir. De propia experiencia.
- Intenta reutilizar, contrata servicios de terceros. Los márgenes de beneficio son secundarios al principio. Ahorra tiempo, paga comisión si ello te va a permitir tomarle el pulso rápido a lo que estás haciendo. Si crece, será el momento de mejorar el rendimiento. También de propia experiencia.
- No hay resultados inmediatos. Si algo aprendí con rueding.com fué que la perseverancia se premia. Fué una pena quedarnos a medio camino.
- No importa el precio, importa el descuento. La gente se sorprende cuando ve precios desmesurados. Se sorprenderían de ver lo que pasa cuando el poder del deseo se cruza con un descuento suculento.
Alguno de estos consejos los seguí desde el principio, otros han costado algo de sudor. Todos están aún a medias y hay muchos más que espero recibir. Si tienes alguno valioso, ya estás tardando.
Para los curiosos y también para los que no son tan curiosos pero son padres:
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Hoy recordaba un debate que propuse en clase cuando tenía 14 años. El típico intercambio de ideas en el que se habla de la eutanasia, pena de muerte u otros temas populares para este tipo de ejercicios.
A mí se me ocurrió hablar de algo llamado internet y el teletrabajo. Influido por mi padre y la compra que hacía cada mes de Investigación y Ciencia. En aquel momento la publicación traía un artículo sobre las posibilidades de teletrabajo que internet podría ofrecer en el futuro. Y como transfondo ponía sobre la mesa el peligro de aislamiento social que podría sufrir la humanidad debido a internet.
En líneas generales decía que la gente en el futuro trabajaría de forma individual, sin contacto con los demás, pudiendo generar serios problemas en las relaciones interpersonales. El debate generó más bien poco interés y una cara de perplejidad en el profesor por no saber qué demonios era aquello que todavía recuerdo.
A día de hoy miro atrás y me sorprende lo diferentes que son las cosas. Un debate así a día de hoy habría sido comprendido. Pero por encima de todo un debate así a día de hoy no tendría sentido.
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Los sitios como tooio o foursquare están repletos de posiciones repetidas como "oficina", "casa" o "gimnasio". Bautizar tu casa con un pseudónimo (ej: yo he usado a veces "Villa paz") suele ser el parche más común para evitar las coincidencias absurdas en las sugerencias de resultados.
¿Por qué no ponemos en relación dichos lugares con mi persona?. Puesto que son sitios relativos a mí, deberíamos nombralos utilizando una sintaxis que ponga dichas ubicaciones en relación a mi entidad. Por ejemplo la propia de las URLs:
Estoy en casa.fulanito / piscina.fulanito / oficina.fulanito
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It's widely accepted that domestic appliances are the kings of everyday misunderstadings. From video recorders to washing machines, they all share a so broad range of diferent controllers that makes semantic hard to reuse.
We all have to learn them one by one, but one it's learnt we are supposed to know how to set the devices. But there is one concern that seems still to be resolved:
How can we remove the gap between selected intensity and time to reach the expected outpout?
Most small and major appliances (specially those related with temperature) run in a nominal power, leaving the control of the result to a matter of duration in time. Some of them express clearly the final state of the expected effect in numeric indicators, such as degrees for a central heating system, and others rely on a continuous scale of simulated power variations like electric cooktops.
Although cuantitative controllers are widely present, why is still so insanely frequent that people keeps misunderstanding these stuff that they use every single day?. Some examples:
Will my air conditioning machine works faster setting a lower temperature?. It won't, because its coefficient of performance is fixed. Will the cooktop heat more at higher values? It will heat water quicker but maximun heating power is limited. In most of them the selected value of intensity means an inverse rate of time pauses between heat activations.
The solution could be to make obvious that they work at a linear rate. A good solution for cooktop could be to avoid relative numeric controllers and to ask always for the desired temperature, showing through process the expected time for reaching the goal. An easy way to accept that intensity means time when power is fixed.
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Technology is full of beautiful unexpected uses. Even the most simple act of use innovation should be take as an inspirational example.
Is it possible to design for unknow needs? Probably not. But you must always keep an eye on what people are doing with your product.
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"Why should we keep that thing there? It's already at the sidebar/body/somewhere else..."
This is my favourite of client's recurring questions. They all fear something is wrong when repeated. Probably driven by some obscure space scarcity fear they tend to identify those repeated items as threats to its siblings.
Placing something more than once in an interface you create diferent relative weights in terms of business relevance. Scarcity of space is a fact, but scarcity of attention is a psychological asset we should use for our convenience.
What is the most important thing for your business?. Answer that and make sure it's visible enough upon the rest.
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AGU is a three letters word that stands either for my short-name and for the ARNm triplet that codes Serine, an amino acid presented in all of us.
As you may remember from school, biology is built from tiny parts that just interact between themselves in a mechanical way that leads to bigger, greater and complex things.
The little strands called DNA, replicated almost one hundred trillion times in your body, and which could surround the entire earth (each strand), have written in them each detail of what you see every morning in the mirror.
At some point in the cell's life, those strands start to get transcribed into RNA chains, a middle-man molecule in the process of polypeptides synthesis.
Once a polypeptide strand is completed by hundreds and even thousand amino acids, it starts to fold in unpredictable forms until it shapes the final structure, revealing a protein, the engine of life.
This plethora of magical steps occurs in a deterministic way, several times per minute in every single organism.
Do you recognize this?:
gagtgcttgg gttgtggtga aacattggaa gagagaatgt gaagcagcca ttcttttcct gctccacagg aagccgagct gtctcagaca ctggcatggt gttgggggag ggggttcctt ctctgcaggc ccaggtgacc cagggttgga agtgtctcat gctggatccc cacttttcct cttgcagcag ccagactgcc ...
This is an extract from the DNA which codes the p53 protein, one of the most globally studied molecules involved in cancer development, well known as the star of cancer suppression proteins.
And what about this other piece of code?:
8B542408 83FA0077 06B80000 0000C383 FA027706 B8010000 00C353BB 01000000 B9010000 008D0419 83FA0376 078BD98B C84AEBF1 5BC3
This strange code is all you need to program the fibonacci serial in the low-level machine language. Executable by almost every gadget around you. See what both codes have in common?
Scientists and tech people have worked really hard during last decades building levels of abstraction. Look inside and you will find a large amount of conceptual layers from ones and zeros to the graphical user interface, each one simpler than the previous. All drives in the direction that nobody needs to think on hexadecimal to send a plain email.
Have you ever think about a cell as a machine?. They really behave like it whether they are yeast or pluripotent cells in your bone marrow. In fact, as Drew Endy define them, they act as computational systems. They receive inputs, and behave accordingly as outputs. Cells have measurements tools, priorities to satisfy and self awareness of different kinds.
DNA is a reference of functions for a certain being, as software is for an application.
The only difference between software and life source code is the abstraction layers created that enables us to understand, write and debug what we do in a computer. Fortunately, that complex frontier between life in nature and what can be done in a lab by humans is breaking down throughout international cooperation in biology and health research.
Knowledge repositories about enzyme interactions in pathways, expression rules of genes and protein transcriptions are spreading all over the web in different public databases.
Although work with bulk data in these databases is still a hard task, little pieces of proteins interactions are been described and identified as functions in projects like the "Registry of Standard Biology Parts", initiated by previously cited Drew Endy. Basic biological functions are explained in its website as simple parts that get combined making devices and systems. The result is a hierarchical scheme of complex behaviors.
Craig Venter used to say "Electronic industry is based upon 12 fundamental components. Up to now, 20 million genes had been identified."
The faculty for using these genes as pieces of code in engineered organisms have an unprecedented potential in creating new things.
OK, but what does all this have in common with interaction design?. As defined in wikipedia, "Interaction Design is the discipline of defining the behavior of products and systems that a user can interact with."
As you can find in some related lectures, biology must be understood as a technology. A technology for creating complex things with complex implications.
As designers, we are used to deal with problem solving tasks, requirements, and constraints. Biotechnology industry is developing extremely fast, enabling a myriad of applications for new products and services based on biology.
Many authors describe the necessity of compartmentalize competences in biotechnology. Specialization brings better quality in every decision step. From laboratory operators to the function of a biological engineer as a technical architect, someone has to deal with the human side of the final product.
As interaction designers we can apply all the inherited knowledge in our discipline to new horizons like biotech. It's just a new framework with new variables.
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Graphic designers are lucky. As the people who structure much of the world's communications, we get to vicariously partake of as many fields of interest as we have clients. In a single day, a designer can talk about real estate with one client, cancer cures with another, and forklift trucks with a third.
Imagine how tedious it must be for a dentist who has nothing to do all day but worry about teeth.
Ouch!
Michael Beirut en Seventy-nine Short Essays on Design.
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